In the lineup, there's a new product - Virginia Slims Ultra Lights with a silky, soft light and unparalleled taste. It was also lowered tar and nicotine content of cigarettes for Virginia Slims Full Flavor and updated mix of cigarette tobaccos Virginia Slims Lights.
Creativity and communication strategy developed partner Ltd. Philip Morris Marketing Seylz end ", the agency Leo Burnett Moscow. The main idea of the campaign began updating, freshness and creativity: "The creative notes now exist in every woman. Understanding the complexity of the female identity, Virginia Slims gives adult smokers another opportunity to express themselves, not simply encourages follow fashionable trends, and inspired them to create their own style . new soft taste with pleasant light nuances, the new juicy colors on the package, the new design of the logo and brand new writing - all of this campaign talking about the relevance and freshness. "
The campaign is aimed at sophisticated, well-informed, intelligent adult smoking, enthusiastic literature, cinema and art workshops.
The campaign is using media such as advertising in the subway, and the press, as well as information inserts in tutus cigarettes. In addition, information on the upgrade of Virginia Slims cigarettes ruler sent adult smokers have confirmed their desire to receive this kind of message, the dispatch of the postal address. In ground action involving sales of product and build a brand image.
Composition creative group:
Client: OOO Philip Morris Seylz end Marketing "
Brand: VIRGINIA SLIMS
Brand Group: Alexei Lapikov, Ekaterina Ivanova
Agency: Leo Burnett Moscow
Strategic planning: Maria Tiunova, Xenia Samoilova
The head of the creative group: Alexei Smirnov
Copywriter: Natalia Dundina
Art Director: Rada Gerrans
Designer: Maria Kozyrev
Account group: Leila Popovic, Alexandra Smirnova
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