In court, a trial began between the giant cigarette company Reemstma industry and the newly created Armenian company for the manufacture of cigarettes Cigaronne elite.
According to the lawyers of one of the world's major producers of cigarettes, a German company Reemstma, the processing reams of Armenian companies with identical packaging design produced by Davidoff cigarettes. That is why Reemstma filed a suit in bankruptcy court in Amsterdam, and looks forward to the adoption of a positive decision, which will lead to the departure of newly competitors in the markets of the Benelux.
As expected, Cigaronne leadership does not agree with his colleagues from Germany, and as stated at the first hearing the case.
General Manager Karen Cigaronne Adonts argues that the external similarity packs did not indicate plagiarism: "Equipment for the manufacture octagonal packs as we well Reemstma Focke received from the company, which owns the license for this type of packaging. Unlike Davidoff using diverse range of colors, we only use black and white. "
The head of the Armenian company is confident that this is an admission of unfair competition. He argued that the company is seeking to oust imenitaya competitor yet to markets Benelux countries, and then in other countries. In fact, more than 70% of its products Armenian company sells outside the country.
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